The SEO Guy NZ

Basic WordPress SEO Considerations

WordPress search engine optimisation (WP SEO) options are many and varied. Picking the right options makes a huge difference to SERPs (search engine results pages) outcomes. There’s also a complication with many new design themes being distributed with SEO functionality already embedded.

So, what’s important in WordPress SEO? As a preface to the following paragraphs, I’ve been a WordPress fan since version 1.5 or so, and have years of experience in installation of WordPress, themes and plugins. In particular, WordPress SEO is my speciality, along with website development for clients the world over.

The default installation of WordPress does not lend itself well to good search engine rankings, as many of the essentials are not included in the core code. That’s only a minor problem, as a plethora of good SEO plugin extensions exist. The biggest problem is sorting through the misinformation, conflicting opinions and various offerings to arrive at a solid WP SEO platform. [Read more...]

Incoming search terms:

Having worked through Basic WordPress SEO elements, we still have a few more cards up our sleeve that we can play to gain some additional Advanced WP SEO traction. One important aspect is getting relevant exact-match keyword search phrases distributed across multiple on and off page elements. Search engines assess many website factors, and its helpful to reinforce your on-page text with relevant keywords in all the little “out-of-sight” places. Doing this increases both the overall word count and balances keyword density… The following represents some tried and true mechanisms that will assist your site upwards…

Its by no means the final word – the goal posts are regularly moved, new strategies emerge and clever people keep creating new solutions to current set of problems. However, working through the items outlined, on top of the Basic WP SEO suggestions, should definitely give you incremental improvements to SERPs rankings.

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