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For all NZ SEO agency enquiries, please fill in the helpful information in the form at right…

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I respond within minutes during work hours & within 12 hours, 7 days per week.

When you need to contact a leading NZ SEO agency, New Zealand search optimisation consultant Ben Kemp has 20+ years as a freelance SEO practitioner.

Ben Kemp - aka The SEO Guy

You deserve more than just rankings… I deliver partnership-based SEO services, integrity and content optimisation that exceeds expectations.

NB: Should the Contact Form fail, please feel free to email me directly at Consultant @The SEO Guy

As well as general NZ SEO agency services I also provide a broad range of expert WordPress services for clients both in New Zealand and around the globe.

SEO process - conceptual image showing how input work positively affects upward growth
SEO process – conceptual image showing how input work positively affects upward growth

Regardless of the expert NZ SEO agency services that you require, I provide support services at an hourly rate, case by case, or via an annual management contract.

Where troubleshooting costs exceed $250, we will provide you with a Website Maintenance package that runs through to the annual renewal date of 20 January! Have a crisis in February and not only will we fix it for you, but I will also give you FREE MAINTENANCE for the rest of the year!

Frequently Asked Questions

NZ SEO Agency services…

An expert SEO agency in New Zealand undertakes a comprehensive search engine optimisation process in two parts:

On-site page optimisation of the website’s content: text, images, meta tags and image Alt tags, page load speed optimisation, schema implementation etc.

Off-site optimisation, which involves improving the website’s backlink profile by citation building. Often by generating new citations to enhance local search rankings potential.

The specific purpose of search engine optimisation (SEO) is to increase a company’s exposure in mainstream search engines (Google, Bing, and Yahoo) and to generate higher volumes of qualified visitor traffic to the website.

A reputable NZ SEO agency will also document and recommend the required changes and implement them subject to your approval. Plans may be revised in light of new discoveries or impediments. SEO is best visualised as a long-term strategy. There is rarely any immediate gratification. It always takes time for full benefits to accrue.

Know that website traffic can be volatile when Google releases core algorithm upgrades. Patience is required while your SEO consultant determines the most effective solution to restore rankings and traffic.

Is SEO important?

You are probably aware that SEO is essential for all businesses because it provides steady, long-term traffic and revenue streams.

Your website should be optimised with one objective in mind: to attract visitors who are interested in learning more about your products or services. If this is not occurring, there may be a problem with the structure or content of your web pages. A competent SEO specialist will assist both search engines and searchers in matching your content to potential customer needs.

Organic search drives 53% of website traffic, while paid search drives only 15% in 2023 according to Higher Visibility.

B2B and technology companies generate twice as much revenue from organic search than any other channel..

As of 2023, Google dominated the digital search market with approximately 90 per cent market share. In order for your website to be discovered online, it must utilize effective search engine optimisation strategies.

What are the SEO tasks?

Optimise existing content and develop new website content – text and images.

The SEO services should include website content (services pages, information pages, FAQ pages, blog posts, etc.). This may extend to creating content for external websites (guest posts, articles, thought leadership pieces).

Comprehensive keyword research will drive the creation of new text-based Topic-based content that is relevant to your business and industry.

Citation Building

The creation of high-quality citation links from relevant sources is a cornerstone of an effective SEO strategy. An SEO firm will find possibilities to earn links from industry-specific websites, reputable directories, and other sources. The objective is to establish authority and trust – many links are “editorial” in nature, and approved before going live. They may bring in additional traffic if the link leads to content that provides value to the reader.

Links also provide SEO signals, with the underlying assumption being that a web page with numerous inbound links from high-quality, respected websites must also be of high quality. For a very long time, rankings have been connected with high-quality links.

Should a New Zealand SEO agency track results?

For a technical SEO agency in New Zealand to be effective, constant oversight is required. Google continually upgrades its algorithms, rivals’ rankings fluctuate based on their marketing activities, and your company will produce content that must be optimised and incorporated into your evolving SEO plan.

To analyze rankings, traffic, engagement, user journeys, and conversions, an SEO firm uses a variety of tools and approaches. This monitoring has two purposes:

  • Checking whether existing work is producing the desired outcomes
  • Providing insights that can be used to enhance the efficacy of future efforts.

SEO is not a case of “set it and forget it”; if your agency account manager never updates you on the status of their efforts, you should inquire as to why.

An agency should offer information on the metrics related to all of the goals established. This could consist of:

  • SERPs Rankings
  • Traffic metrics: page visits, bounce rate

What SEO Tools are used?

Here is a list of popular SEO methods that an agency may employ:

Screaming Frog spider: analyzes a website’s links, photos, metadata, and scripts.

Google Keyword Planner: a tool that provides search traffic for keyword terms and suggests related terms surrounding certain searches.

Google Analytics: is a program that tracks all interactions with your website and provides incredibly deep insights into user behaviour.

Moz Links tools: an online link analysis that provides information on the backlink profiles of websites.

SEMRush: online website auditing system

A New Zealand SEO agency may use these or other tools – there are many such tools and different approaches, and each agency has its own toolset.

What is important is the skills to deliver results, the knowledge necessary to do so, and the responsiveness to stay abreast of algorithm adjustments and how they are affecting your website.

What is White Hat & Black Hat SEO?

White Hat SEO

Hiring a competent SEO agency can be beneficial, but you need to determine beforehand what kind of people you are putting your faith in.

There are 2 flavours of SEO, usually referred to as “white hat” and “black hat.”

White Hat SEO agency: employs strategies based on Google’s search engine ranking factors and algorithms to optimize a website’s content, metadata, internal links, and schema. The objective is to rank higher for relevant terms in search engine results pages. These legitimate activities have a long-term beneficial impact on a website’s search engine rankings in the SERPs (search engine results pages).

Black Hat SEO agencies: where anything goes, and who will do everything possible to “manipulate the system” in order to boost websites to the top of search results. They are focused on short-term gains as quickly as possible. However, these strategies are a clear and unequivocal breach of Google’s terms of service and may ultimately destroy a website’s reputation and rankings.

What strategies are part of White Hat SEO?

There are generally acknowledged to be approximately 200 factors that determine a page’s position on the search engine results page. Many are under your direct control, others are external. A professional, reputable SEO agency in New Zealand will focus on all possible items in their efforts to improve your search engine rankings, including:

  • A secure website that uses HTTPS, has a firewall and brute force login protection
  • Mobile responsive design
  • Fast WordPress page load speed and good core web vitals scores
  • Valid schema markup for Place, Organisation, Breadcrumbs, FAQ, Products, sitelinks, rich snippets etc.
  • Quality citation links to your website
  • Internal cross-linking (editorial links) in the main content
  • Optimised images – resized and compressed
  • Optimised metadata – Titles, Descriptions, image Alt texts
  • Check for an eliminate keyword stuffing

In addition, the agency may be tasked with ongoing analysis and optimisation on a regular basis to ensure that your website continues to perform effectively in search engines and meets its conversion goals:

  • Keyword research analysis and content suggestions for new content pages
  • Link audits to monitor the link profile over time
  • Content analysis and optimization of a website
  • Analysis of conversion rate and optimisation

Why engage an NZ SEO Agency?

Basically, a DIY approach will always have mediocre outcomes. It takes a decade of experience to gain an innate comprehension of the HOW and the WHAT.

A New Zealand SEO agency has specialists in many areas of search engine optimisation that will invariably exceed the experience of your own sales & marketing staff.

SEO is a sophisticated, asymmetrical and difficult-to-understand marketing channel for those who have not been in the SEO industry for many years.

SEO is often difficult and always tedious and time-consuming. Search engine algorithms evolve almost daily. There’s a huge challenge to keep up with the most recent ranking algorithms and revised strategies to boost online visibility. Using a professional SEO agency will generate a better return on investment and produce superior outcomes than a solo DIY effort. DIY is not free! Aside from your time, there’s the cost of lost opportunities for not getting it right, and the potential to do far more harm than good if you inadvertently breach Google’s terms of service.

Should I have an SEO Strategy?

For the average small business, once the initial on-site optimisation is performed in a thorough and comprehensive manner, there may well be nothing more required or possible for a year or two. Unless you subscribe to the unnecessary monthly link-building myth…

In a very competitive niche market, SEO requires ongoing efforts to keep a business website is optimised.

Good SEO firms offer a variety of services: including a full technical website audit, error correction, and website re-optimisation in response to search engine ranking algorithm evolution. The most effective SEO companies are those who build a customised SEO plan for each customer.

While the procedures and strategies employed may be the same for all clients, the objectives of each business are unique. An expert agency will customize its SEO strategy to help the business achieve its goals. In addition, they will be proactive and seek out opportunities that you may not have considered to assist you in achieving your business objectives and maximize the return on investment (ROI) of their efforts.

What is Technical SEO, On-Site & Off-Site SEO?

Technical SEO:

Technical SEO is the process of utilizing modern search engine standards to increase the organic search ranking of a website. Crawling, indexing, rendering, and architecture are all essential components. A website technical SEO audit is a crucial element of optimising a website.

On-Page / On-site SEO:

On-site SEO is the practice of optimising individual web pages for higher search engine rankings and increased qualified traffic. On-site refers to the content as well as the HTML source code that can be optimised.

Off-Site / Off-Page SEO

Off-site SEO encompasses all the operations you can perform away from your website to improve a page’s search engine rating. Usually, off-site SEO means citation building / with link building and social media engagement.

With hundreds of variables included in Google’s rankings algorithms, your New Zealand SEO agency needs to ensure all three factors are addressed in concert.

How important is a Website Audit?

BEFORE you employ a New Zealand SEO agency, they should do a comprehensive website technical SEO audit of your website. They should want to understand what the issues are that need to be addressed, what the remedial options are, and present an indicative costing/quote/ proposal.

Unless you and they both know before you get started, it’s an open-ended project with no defined costs and outcomes.

Here are some of the fundamental elements that should be included:

  • If your website design theme is mobile-responsive.
  • How secure your website is – firewall, brute force login protection, https etc.
  • How a website’s core web vitals/load speed performance affects UX (user experience)
  • Content quantity & quality – word counts, page sizes
  • Does your incoming link profile conform to the niche you’re in?
  • Has image optimisation been done?
  • Does your site have schema markup for Place, Organisation, Products, Breadcrumbs etc.?

A competent and reputable SEO business should always offer a full audit prior to doing any work.

At least once every five years, you should undertake an SEO audit to reassess the structure and integrity of your website. An SEO audit examines the factors that influence your website’s SERPs.

And the Benefits a New Zealand SEO agency delivers are?

As a business owner, you’ve probably heard that SEO will improve search engine rankings and profile visibility of your website. But wait – there’s more:

Professional SEO is mission-critical to the success and longevity of your business. Advantages you might anticipate from professional SEO services are.

  • Targets organic qualified traffic – people who want what you have
  • Higher ranking in SERPs
  • Better UX (user experience)
  • More page views than PPC, minimal ongoing costs after the initial investment
  • Leapfrog over your competitors
  • Establishes Experience, Expertise, Authority and Trustworthiness with your potential clients
  • Better conversion of visitors into clients

Engaging a reputable SEO consultant ensures that the benefits are demonstrable via tracking/analytics.

SEO Agency References

Page last updated on Wednesday, October 11, 2023 by the author Ben Kemp

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