Local SEO Services

Local SEO Services - Local SEO Audit & Optimization Checklist

Local SEO services are complex and multi-faceted. You need a professional local SEO optimization strategy and a comprehensive local SEO checklist to get you through the process.

Local SEO Services & Schema for WordPress

  1. Local SEO Services & Schema Implementation is for WordPress websites in a very competitive niche, where getting ahead of your competitors can take some extra effort. You need to ensure that ALL your pages are outputting accurate Schema data for Location, Organisation, Products, Breadcrumbs, Rich Snippets, Sitelinks etc. That schema needs to pass Google’s Rich Snippets Test. Doing so greatly increases your prospects of enhancing your listings display in search engine results – organic / maps / local pack etc so this must be part of your local SEO checklist.
  2. Google Reviews are a very important component, so we need to connect your Reviews into your website’s key pages (Home, About, Contact, Testimonials) and into Schema within the site. Getting review requests into invoice receipts and email signatures should be a key part of your local SEO strategy.
  3. Implementing instant indexing via IndexNow is important, to ensure that your pages are indexed immediately, not in weeks or months.

NB: this Local SEO services optimisation strategy for WordPress is designed for those who have already had the standard WordPress SEO services package AND Citation Building services implemented.

WordPress Local SEO Services: $1250

From $1250 – This is a “one off” cost for advanced WordPress Local SEO Services & Schema for a website containing approximately 30+ pages and posts… AND at least 3 months of consultancy, monitoring, tweaking and reports....

Local SEO Checklist

Having a local SEO optimization checklist is an important part of the planning and implementation process:

  • Install and configure an advanced schema plugin that outputs accurate data: WP SSO or Schema Pro are very good.
  • Add both Place and Organisation data into the schema settings.
  • Ensure correct NAP data (name, address, phone number) is showing on all relevant pages.
  • Create and install a default 1200×1200 Image to display in rich snippets, Facebook OG & Twitter card data.
  • Set every page to its correct Schema Type: About, Contact, FAQ, Product, Service, Article, Website, Web Page
  • Create and add an accurate 1200×1200 unique image representing each page/post. These are used in in rich snippets, Facebook OG & Twitter card data. Without images of the precise size, the schema data will generate errors, precluding any display.
  • Logo: create and add a 512×512 or 1200×1200 Logo image in the Schema settings.
  • Create and add a 600×60 Organisation Banner image in the Schema settings.
  • Add Schema Breadcrumb List markup in JSON-LD format for Google Rich Snippets results.
  • Install a “Table of Contents” plugin that outputs TOC data on pages, with schema data included. Add the TOC to all appropriate pages.
  • Install a Google Reviews plugin and set up templates for Home, About, Contact and Testimonials pages with schema output.
  • IndexNow instant indexing of new and edited pages is installed and configured to automatically push new and revised content pages to Google and request indexing. This is astonishingly effective and fast! I’ve had 100 pages of a website fully indexed within 48 hours… In stark contrast, Pull-based indexing via sitemaps can take weeks or months.
  • Test schema markup in Googles testing tool…

This is a “one off” cost for Local SEO Services & Schema for WordPress for a website containing approximately 30+ pages and posts… It provides both a local SEO checklist and a local SEO optimization strategy and includes at least 2 months of consultancy, monitoring, tweaking and testing.

Local SEO Ranking Factors

Courtesy of MOZ: https://moz.com/local-search-ranking-factors

Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local search results on Google.

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a Local 3 Pack), then local SEO services can help you grow your business!

Local SEO is a subset of SEO that focuses on optimising a website for local search engine results. These efforts incorporate content, on-site improvements, and citation building with a localized focus. Local search optimisation is particularly crucial for brick-and-mortar businesses serving specific towns, cities and regions.

Local SEO services, when executed properly, enable customers to access information about your business quickly and simply, bringing them one step closer to making a purchase.

  • Local search is a crucial component of any SEO strategy that targets customers in a particular region, city, or neighborhood.
  • Localised SEO is the process of enhancing your ranks and exposure in local search results, such as Google’s Map Pack/Local Pack.
  • Organic SEO is the process of increasing a website’s rating in organic search results. Your website’s position in these organic results can positively affect its position in the Local Pack.

When Google believes that a search query has local intent, organic listings offer an additional opportunity for your local business to be displayed in front of interested searchers.

Whilst Local SEO and Organic SEO are intertwined to quite a degree, they each require different optimisation strategies.

Local Pack/Finder Ranking Factors

Incorporate these into your local SEO checklist:

  1. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%
  2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
  3. Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
  4. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
  5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
  6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
  7. Personalization  5.88%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%

Localized Organic Ranking Factors

Consider these carefully in your local SEO strategy:

  1. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%
  2. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%
  3. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%
  4. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 8.85%
  5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%
  6. Personalization  7.32%
  7. Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%

Other WordPress SEO Topics

Rich Results Snippets Schema

In search engine results pages:

  • Rich Snippets show extra details, plus an image.
  • Sitelinks: show as few as 1, and many as 6, depending on how Google is feeling…
Local SEO optimisation services

Implementing Schema

Organisation Schema Data

In setting up Schema data, the Organisation section provides details about the business entity. This is added to the main Schema block within each page as/if appropriate as part of your local SEO optimization strategy.

1 Schema Organisation

Place Schema Data

The Place section provides details about the business location for local SEO optimization. This is also added to the main Schema block within each page as/if appropriate.

1 Schema Place for Local Search SEO services

Schema Type

Set a default schema type to suit the majority of the content. Then amend individual pages/posts as/if required.

Schema Type Selection

Essential Settings:

The website name and description will be auto-filled. Its important to set the Default Image here! This will be used on any page without a Featured Image…

  • note that this can / should be over-written on individual pages. You can also retain a Featured Image AND add a separate 1200×1200 image per page, if you want to do that.
1 Schema Essential Settings 1

General Settings:

Again, set the default settings to suit the majority of content, then revise individual pages as/if required.

  • DO set the Google Website Verification ID – find that in your Search Console verification section..
1 Schema Organisation for Local SEO

IMAGES:

There are multiple image sizes required to generate the right output for the various schema, rich snippets, Facebook Open Graph and Twitter cards. A single 1200×1200 image will be cropped from the centre to generate the various sizes. 1200×900, 1200×675, 1200×630 etc.

1 Schema IMAGES Sizes

You also need the following images:

  • Organisation Logo: at least 112×112, 512×512 works ok but 1200×1200 is best…
  • Organisation Banner: must be exactly 600×60 or its not accepted.

If you’ve already pre-set the default image, it will show up here – see below:

1 Schema General Settings IMAGES

WP Schema References

More information on schema implementation as part of Local SEO services.

Local Search References

Last Updated on Thursday, June 30, 2022 by Ben Kemp

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