Keyword Meta-tags – Over-Optimisation Indicator

Keyword Meta-tags were used to accelerate a website to #1 placement for virtually any keyword search phrase merely by including it into the Keyword meta-tag. Those were the “good old days” early in the evolution of the internet. What the hell, if it works, lets DO it! The eventual response by search engines to the […]

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What Makes a Good Description Meta-Tag?

There was a time in the not to distant past when the content contained within the Description meta-tag had a direct bearing on rankings for any given page. Getting keywords early in the first sentence counted, and exact-match keyword search phrases targeted to the page content were the norm! Repetition was advised, and branding had […]

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