SEO Audit & Review services by New Zealand SEO consultant Ben Kemp are the among the industry’s most comprehensive – a 20+ page document reviewing the most critical elements of your website. These are free, “no-obligation” SEO Audits & Reviews, methodical inspections which examine what is wrong with the website, how to fix it, and outlines indicative costs.
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The website SEO Auditor’s examination and careful assessment not only tells you what needs doing, the documentation also explains why it is necessary. The review document also provides a benchmark against which future search engine ranking progress can be measured. Please complete the required information in the form below and submit, you will usually receive a response within 12 hours, 7×52
Table of Contents
- 1 How SEO Audits & Web Site Performance Reviews Are Done
- 2 Website Content Audit Services
- 3 Website Architectural Review Audit
- 4 Website Credibility & Trust Factors
- 5 Security Issues
- 6 Website Ownership / Registrant Issues
- 7 SEO Audit Factors
- 8 Web Audit Summary
How SEO Audits & Web Site Performance Reviews Are Done
An SEO audit by a professional NZ SEO consultant provides a benchmark analysis of the;
Thorough web site auditing will scrutinise and identify suboptimal aspects, but more importantly, also identifies opportunities where optimising improvements can make a positive difference. The auditors goal is to deliver a comprehensive review of how well your website is performing, and how to make long-term improvements.
Benchmarks are established by an experienced New Zealand search engine optimisation consultant, and these provide a point of reference against which forward progress can be measured. Implementing required changes on a website takes time to take effect, and its vital to have a baseline, and a reporting system, to monitor progress.
Website Content Audit Services
Always a contentious issue, and content quality grows ever more important as Google’s quest to reward the best of the best continues. Important aspects of an SEO audit include;
- Total word count on pages
- Descriptive accuracy
- Keyword optimisation / over-optimization
- Authenticity and originality
- Spelling, punctuation and grammatical issues
- Copyright compliance
- Duplication of content
The ultimate goal is original web site content, engagingly written by the web site’s proprietor and / or his staff.
For search engine ranking purposes, all pages must be precisely catalogued with accurate descriptive text in all areas; off-page Title and meta-tags, and on-page Heading/s. The SEO consultant conducting the audit will review page URLs and image file names for search engine friendliness. Image Alt text, paragraph relevancy and hyperlinks & titles within those paragraphs will all be subject to close scrutiny.
Website Architectural Review Audit
The website auditor’s knowledge and experience will be applied in an assessment of the website’s software based on known shortcomings. Checks will be made to ascertain if appropriate fixes have been, or should be made. Foremost in this are search engine friendly URL’s, dynamic header tags, sitemaps and more. Checks that basic requirements such as inclusion of robots.txt file, and custom “404 Page Not Found” error pages are present another important area to be addressed.
Internal navigation is a critical element to both users and to search engine spiders trying to index a site, and is therefore a key element of the website audit process. The web auditor will make comparisons between the number of pages indexed by the top 3 search engines, and the actual count of pages contained within the website. Discrepancies between the two figures are indicative of problems for search engine robots/ spiders trying to access and index the site’s internal content.
Visitor Usability Issues
This involves testing if the site’s navigation is simple to follow, and if the products /services and contact content is obvious and easy to access. Determining what is “standard practice” aspect can often done by a quick look at the competitor’s web sites. Assessing the competition is an important aspect – as per the old adage “Know your enemy.” Taking a look at what up-market competitors are doing can be highly informative. Are there effective “call to action” items that help site visitors understand what you want them to do, in order to access your products and services?
Functionality for Owner & Visitors
Visitor Experience; auditing assesses if the website’s intent and purpose is evident on the Home page for a first-time visitor. Is the content easy to skim-read, and is it easy to find and understand the important points? Are contact details apparent, are contact forms easy to find and fill in. Does the website include multiple mechanisms for visitors to engage you in communication?
Website Owners Experience; does the web site have a user-friendly Admin system that provides an easy way for the web site owner to make changes?
Website Credibility & Trust Factors
Contact information is helpful in creating an air of credibility, are are references, client feedback, office premises & staff photographs and building location map. Depending on the site’s theme, other important pages might comprise;
- Business address – physical and postal
- Contact details; phone, mobile, email
- Terms & conditions
- Shipping details
- Goods returns
- Warranty / guarantee
Software version upgrades often include security patches as part of the update. The website reviewer will check current software version against that which is currently installed. Password security procedures may also be assessed.
Website Ownership / Registrant Issues
An SEO audit should also address if the “domain registrant” is actually the real owner – in some cases, the web designer may register the domain on behalf of the owner and effecting the transfer of ownership may be overlooked. Web sites may be registered by the owner of the domain, an employee, or a 3rd-party web designer. Audits should establish if an ownership agreement was made between the owner of the site and the de facto registrant and if so, what is the current status of that agreement. The owner should always be the registrant on record!
SEO Audit Factors
On-Site SEO Issues: The web auditing process reviews a cross-section of the site’s internal pages to see how well pages have been optimised for the most relevant keyword search phrases. Initial keyword research will be conducted to determine what high-search-volume keyword phrases are relevant to the site.
Off-Site SEO Issues: an analysis of the site’s link portfolio will be conducted. This scrutinises outward links, reciprocal links, 1-way incoming links, and deep-linking to internal website pages. Keywords in Anchor Text are examined closely to see if they constitute over-optimisation of keyword phrases.
SERP’s Rankings for Keyword Portfolio
The SERPs (Search Engine Results Pages) positions for primary and secondary keyword search phrases impact on the overall success of a web site. Rankings in the SERPs directly affects the flow of “qualified” search engine traffic that might be routed to the website from Google, Yahoo & Bing etc.
Website Traffic Statistics Analysis
Hopefully, the hosting package includes statistic data and an analysis application such as AwStats, or Webalizer. Examining web server traffic logfiles can disclose much about site’s performance. As examples; broken links generate 404 errors, whilst high bounce rates may indicate a high percentage visitors are turned off by the design, or have arrived only to find you don’t have what they want. High traffic percentages from direct of bookmarked links show that visitors like what they see, and ensure they can find their way back…
Incoming Link Profile Audit
Inspection checks to ensure that the link profile is natural, and not showing evidence of manipulative link building practices.
WordPress Installation Assessment
We are specialists in WordPress SEO projects, and and audits of WP websites include close scrutiny of security and plugins installed.
Web Audit Summary
Once the crucial aspects of the web site are reviewed, and performance is benchmarked, a good profile of the website’s current performance will be revealed. Any issues will have been identified, and solutions outlined to improve “qualified” traffic, and overall traffic quantity. Usability issues will have been highlighted, and improvements listed that are targeted at boosting both the ratio of repeat visitors, and conversion ratios.
A business SEO services package will be recommended, along with remedial efforts on link profile and advice on how to implement Google penalty reversals.