Since 2012, Google has implemented a number of new methodologies to combat and penalise low-quality & thin content and gaming the system.
Their avowed goal is improving the quality of results that appear in the search pages, and to penalize those who cheat.
Many website owners remain blissfully unaware of the changes, despite their website rankings incurring a penalty.
Many website’s rankings have been severely punished due to Google algorithmic penalties;
- Penguin: Titles & Descriptions not aligned with new guidelines, duplication
- Panda: evidence of participation in manipulative link-building strategies
- Phantom: thin content – stub pages, place-holder pages – any pages with minimal content
This page is primarily focused on Panda penalty removals;
These punish breaches of Terms of Service and/or Webmaster Guidelines pertaining to content quality. There are a great many elements assessed, including
- Architectural analysis – the structure of the site, page hierarchy, use of tags and categories
- Menu / navigation functionality, consistency and ease of use
- Sitemaps – XML & HTML for search engines and visitors respectively
- Errors – 404, 403, 503 – and custom error handling
- Internal linking structure between pages, and optimization thereof
- The keywords that link content, and over-optimisation punishment potential
- HTML & CSS elements and standards compliance
- Page load times – now very important and if too slow, a punishable offence
- Site design – mobile responsiveness of the layout is recommended and rewarded
- The pages Titles & Descriptions – accuracy, branding, compliance with guidelines
- Image Alt texts – recommended, but reckless use is punished
- Keywords – semantic aspects, over-optimisation and spamming / stuffing
- Content Quality & Quantity – duplication, plagiarism
- Noindex of trivial material – archive, tags,
- Removal of stub or doorway pages and placeholders
- Credibility & Trust – privacy, terms and conditions, business addresses and phone numbers
Panda Remedial Costs
A thorough website audit will reveal the aspects that are potential causes of the punishing Panda penalties.
Identifying and adding missing trust and credibility items, deleting or applying noindex to trivial content, rewriting substandard material are all techniques to remedy Google penalties – and improve performance! Removal of over-optimised text anchors, and anchor texts in pages, toning down the bold text on exact-match keywords,
Experience shows that Panda’s penalisation is reversed very quickly. Most sites are regularly visited by Googlebot, and revised pages are re-indexed within a week in most cases.
As penalties are reversed, rankings and traffic promptly surge upwards – just like taking the hand brake off on a hill start!
(We also conduct Link Audits for Penguin penalty identification.)
Fixing Panda Penalties
A Panda penalty reversal involves a comprehensive audit of the website to assess the many aspects of “content” that Google evaluates in its algorithmic judgements. Elements such as Titles & Descriptions must be well written and adhere to length and content guidelines, or punishment is likely. Page textual content must be sensibly optimised, or it will be penalized.
The best way forward is to request a no-obligation SEO Audit – I can then advise you on issues, options and costs.
Google Panda Penalty Reversal Enquiry
(Full details below)