Google Adwords PPC Campaign Strategies
Google Adwords campaigns are often poorly set up, inadequately optimised and waste lots of money on inappropriate keyword choices.
Setting up effective Adwords Campaigns requires research based on knowledge and experience.
For an Adwords campaign to deliver cost-effective results, there are many aspects that must be considered;
- Keywords – these should be sorted into groups
- Campaigns – these should be created by keyword groups
- Titles – should include the primary keyword phrase
- Description – should include the primary keyword phrase
- Display URL – should include at least part of the primary keyword phrase
- URL – should take the visitor to a page relevant to the primary keyword phrase!
Keyword search phrase issues that must be considered are “buying words” vs. “informational words“
In essence, you’re far better to be targeting long-tailed “buying” keywords which give a clear indication that the potential click visitor is ready to;
- make a choice
- make a purchase
- make a decision
In that context, lets use a “camera” search analogy… If you’re a retail shop selling Panasonic digital cameras and accessories, you’d be wasting money bidding on “digital camera” or “digital camera reviews” because those are “informational” searches. Conversely, bidding for “Panasonic TZ7 camera” or “Lumix FZ28 accessories” gives you qualified visitors that should be well worth bidding for…”Pay Per Click” advertising services include;
- setting up your Google Adwords account
- getting you started with productive advertising campaigns that delivers results for your business
Included in the $895 Setup;
- Google Account Setup
- Google Adwords Account Setup
- Adwords Campaign Setup
- Business Research
- Keyword Research
- Competitor Analysis
- Ad creation and copy-writing
Included in the $295 per month Maintenance fee;
- Monthly Reports with Analytics
The indicative costs for Pay Per Click Advertising with The SEO Guy is therefore the setup fee of $895 plus a $295 a month management fee plus your Google Fees for Adwords.
A formal SEO Audit of your website is a sensible step prior to implementing Google Adwords. We assess user experience etc, and its important to conversion rates that landing pages present the right information. Our search engine optimisation prices are modest.
Request a Quote: Google Adwords Campaign Setup
Comments or questions are welcome.
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