Technical SEO Audit

Website Technical SEO Audit Services

A “Website Technical SEO Audit” of your website content reveals all the impediments to your rankings.

You deserve more than just rankings… I deliver partnership-based technical SEO services, integrity and website content optimisation that exceeds expectations.

What a Website Technical SEO Audit Achieves

Technical SEO Audit & Content Review services by New Zealand search engine optimisation consultant Ben Kemp are the among the industry’s most comprehensive – a 20+ page website audit report document reviewing the most critical elements of your website. These are free, “no-obligation” SEO Audits & Reviews, methodical inspections which examine what is wrong with the website, how to fix it, and outlines indicative costs.

Get your free, no-obligation Website Technical SEO Audit underway today!
Before you can improve SEO performance, you need to know what the impediments are! A comprehensive Technical SEO Audit is a crucial first step towards better rankings as it outlines the issues, options and indicative costs. You deserve more than just better rankings… so I deliver partnership-based SEO services, integrity and content optimisation that exceeds expectations. The following details are all I need to get started:

NB: Your Privacy is important to me! I never, ever share Contact or Business SEO information with anyone, ever!

The website Technical SEO Auditor’s examination and careful assessment not only tells you what needs doing, the documentation also explains why it is necessary. The review document also provides a benchmark against which future search engine ranking progress can be measured.

How Technical SEO Audits & Web Site Performance Reviews Are Done

An SEO site audit by a professional NZ SEO consultant provides a benchmark analysis of the;

  • Website Content – penalty assessment
  • Website Architecture
  • Navigation / Menu Structures
  • Core Web Vitals
  • UX for Visitors Functionality for Visitor & Owner
  • Link Portfolio / Citation Building  – penalty assessment

Website Architectural Review Audit

Navigation Menu Structure

Internal navigation is a critical element to both users and to search engine spiders trying to index a site, and is therefore a key element of the website audit process. The web auditor will make comparisons between the number of pages indexed by the top 3 search engines, and the actual count of pages contained within the website.

Discrepancies between the two figures are indicative of problems for search engine robots/ spiders trying to access and index the site’s internal content..

Visitor Usability Issues

This involves testing if the site’s navigation is simple to follow, and if the products /services and contact information is easy to access.  Determining what is “standard practice” can often done by a quick look at competitor’s web sites. Assessing the competition is smart – as per the old adage “Know your enemy.” Looking at what up-market competitors are doing can be very informative.  Are there effective “call to action” items that help site visitors understand what you want them to do, in order to access your products and services?


Visitor Experience; auditing assesses if the website’s intent and purpose is evident on the Home page for a first-time visitor. Is the content easy to skim-read, and is it easy to find and understand the important points? Are contact details apparent, are contact forms easy to find and fill in. Does the website include multiple mechanisms for visitors to engage you in communication?

Website Owners Experience; does the web site have a user-friendly Admin system that provides an easy way for the web site owner to make changes?

Credibility & Trust Factors

Contact information is helpful in creating an air of credibility, are are references, client feedback, office premises & staff photographs and building location map. Depending on the site’s theme, other important pages might comprise;

  • Address – physical and postal
  • Contact: phone, mobile, email
  • Privacy policy
  • Terms & conditions
  • Shipping details
  • Goods returns
  • Warranty / guarantee

Security Issues

Software version upgrades often include security patches as part of the update. The website reviewer will check the current version of all installed website software against real-world versions. Where possible, its good practice to activate auto-updates on WordPress, plugins and themes.

Password security procedures will also be assessed in terms of brute force login attack protection.

A reliable web application firewall should also be operational to protect against a range of database attacks.

Ownership / Registrant

An SEO audit should also address if the “domain registrant” is actually the real owner – in some cases, the web designer may register the domain on behalf of the owner and effecting the transfer of ownership may be overlooked. Web sites may be registered by the owner of the domain, an employee, or a 3rd-party web designer. Audits should establish if an ownership agreement was made between the owner of the site and the de facto registrant and if so, what is the current status of that agreement. The owner should always be the registrant on record!.

Thorough web site technical SEO auditing will scrutinise the site to identify suboptimal aspects. Equally important, an audit also identifies opportunities where optimisation improvements can make a positive difference. As a representative of a reputable NZ SEO agency, the auditor’s goal is to deliver a comprehensive review of how well your website is performing, and how to make long-term improvements. Benchmarks are established by an experienced NZ SEO specialist / search engine optimisation consultant, and these provide a point of reference against which forward progress can be measured. Implementing required changes on a website takes time to take effect, and its vital to have a baseline, and a reporting system, to monitor progress.

Technical Website SEO Audit Services

Always a contentious issue, and content quality grows ever more important as Google’s quest to reward the best of the best continues. Important aspects of a technical SEO audit include;

  • Website Indexing issues
  • Broken links to pages and images
  • Accuracy of Titles & Descriptions
  • Total word count on pages
  • Descriptive accuracy of the Topic and relevance of targeted keywords
  • Keyword optimisation / over-optimization
  • Expertise, Authenticity and Trust factors.
  • Spelling, punctuation and grammatical issues
  • Duplication of content

The ultimate goal is original web site content, engagingly written by the web site’s  proprietor and / or his staff. For search engine ranking purposes, all pages must be precisely catalogued with accurate descriptive text in all areas; off-page Title and meta-tags, and on-page Heading/s. The SEO consultant conducting the audit will review page URLs and image file names for search engine friendliness. Image Alt text, paragraph relevancy and hyperlinks & titles within those paragraphs will all be subject to close scrutiny.

The website auditor’s knowledge and experience will be applied in an assessment of the website’s software based on known shortcomings. Checks will be made to ascertain if  appropriate fixes have been, or should be made. Foremost in this are search engine friendly URL’s, dynamic header tags, sitemaps and more. Checks that basic requirements such as inclusion of robots.txt file, and custom “404 Page Not Found” error pages are present another important area to be addressed. JavaScript, Flash, Silverlight, Frames etc are technologies are able to cripple a sites ability to rank in  SERPs if used inappropriately. We look at these closely…

Technical SEO Audit Factors

On-Site SEO Issues: The web auditing process reviews a cross-section of the site’s internal pages to see how well pages have been optimised for the most relevant keyword search phrases. Initial keyword research will be conducted to determine what high-search-volume keyword phrases are relevant to the site. For additional information, See:

Off-Site SEO Issues: an analysis of the site’s link portfolio will be conducted. This scrutinises outward links, reciprocal links, 1-way incoming links, and deep-linking to internal website pages. The need for citation building will be assessed, along with implications for Local SEO services efforts required. Keywords in Anchor Text are examined closely to see if they constitute over-optimisation of keyword phrases.

SERP’s Rankings for Keyword Portfolio

The SERPs  (Search Engine Results Pages) positions for primary and secondary keyword search phrases impact on the overall success of a web site. Rankings in the SERPs directly affects the flow of “qualified” search engine traffic that might be routed to the website from Google, Yahoo & Bing etc.

Website Traffic Statistics Analysis

Hopefully, the hosting package includes statistic data and an analysis application such as AwStats, or Webalizer. Examining web server traffic logfiles can disclose much about site’s performance. As examples; broken links generate 404 errors, whilst high bounce rates may indicate a high percentage visitors are turned off by the design, or have arrived only to find you don’t have what they want. High traffic percentages from direct of bookmarked links show that visitors like what they see, and ensure they can find their way back…

A technical SEO link audit inspection checks to ensure that the link profile is natural, and not showing evidence of manipulative link building practices. It may be necessary to a implement citation building project to overcome deficiencies.

WordPress Installation Assessment

We are specialists in WordPress SEO projects, and and audits of WP websites include close scrutiny of security and plugins installed.

Website SEO Audit Summary

Once the crucial technical website SEO audit aspects of the web site content are reviewed, and performance is benchmarked, a good profile of the website’s current performance will be revealed. The seo audit report lists issues that have been identified. Solutions are outlined to improve “qualified” traffic, and overall traffic quantity. Usability issues will have been highlighted, and improvements listed that are targeted at boosting both the ratio of repeat visitors, and conversion ratios.

A business SEO services package will be recommended, along with remedial efforts on link profile and advice on how to implement Google penalty reversals.

Last Updated on Thursday, June 30, 2022 by Ben Kemp

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