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Advanced SEO Services Deliver Page #1 Rankings!
Advanced SEO Services costs: $1,995
This is a “one-off” cost for a comprehensive Advanced On-site SEO package covering 20 hours work on main pages: Home, Services / Product Categories…
Since 2022 there has been significant refinements to Google’s “Helpful Content” algorithm, and an increasing emphasis on their E.E.A.T (experience, expertise, authority and trust) analysis of websites.
Google guru John Mueller stated that the objective is “to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
Since 2020, there have been subtle changes in the way Google interprets earlier SEO efforts on websites.
As basic examples, it was once the norm/best practice to do the following:
1 – Page vs. SEO Titles
- Have an on-page Title that was short to the point of being cryptic: Services, About, Contact, Privacy, Shop, Terms
- With the keyword shortfall addressed in the SEO Title: “Plumbing, Drainlaying and Bathroom Installation Services | Jon the Plumber“
Today, the 2 elements are best done as a matching pair with the exception that the “site title” is dropped off the Page name.
2 – 1st, 2nd and 3rd Headings
Ensure that the primary keyword phrases were added judiciously to the headings throughout the page. Don’t repeat the target keyword phrase/s. Instead, use synonyms and related words to convey the same meaning.
Today, care must be taken to ensure each heading describes the content that follows it.
3 – Page’s 1st paragraph vs. SEO Description
- Add the primary keyword phrase at the beginning of the 1st paragraph.
- Paraphrase the 1st paragraph into the 160 character SEO Description and add a sales pitch if there was room.
- Today, it’s important to understand that the SEO Description isn’t a ranking factor. (But it does influence click-through rates from SERPs impressions.)
4 – Spelling, punctuation and grammar
Content quality is assessed and judged… including the spelling and punctuation.
5 – Image Alt Text
Images were once stuffed full of keyword phrases in an effort to boost ranking. There’s a definitive Google guide to Image alt texts…
Today, you need to adhere to the guidelines to avoid keyword spam penalties.
6 – Unique, Common & Duplicate Content
The objectives are too:
- Minimise the overall percentage of Common Content, defined as all the stuff in the headers, footers, sidebars.
- Eliminate as much of the Duplicated Content as is possible by either rewriting it or deleting it.
- Increase the Unique Content to (at least) match the “average sites” percentage. Write new posts on Topics on which you are an “expert” and cover the topic from end to end. I can then apply TF IDF methods to ensure the page score for word inclusion is as good as possible.
7 – E.E.A.T
Often the About Us is vague and lacking information. If possible, revise the About Us page to ensure you have focused on who you are as a company: the history, the management, and provide the company registration details if available.
8 – Contact Us
Similarly, the Contact Us page is often missing the basic details. At a minimum, add the Name, Address, Phone and Email details and a Contact form.
In the new reality, those old-school SEO tactics are far more likely to incur an algorithmic penalty as over-optimisation signals! Keyword spam is the algorithmic interpretation. Yet the mainstream SEO plugins are slow to reduce the emphasis on these tactics, and continue to focus on keywords above all. This is to the detriment of those who still focus solely on keywords as the primary strategy.
Google’s Helpful Content algorithm is looking for (helpful) content written by people for people… They’re intent on not rewarding over-optimised content aimed at gaming the ranking algorithms to attain #10 placement in SERPs (search engine results pages).
Google wants to identify and promote content that adds to the reader’s comprehension of a topic. Aiding understanding is usually done by explaining how, why, what, when and where it solves a problem or provides a solution to a perceived need.
Undoing Previous SEO Efforts
This includes identifying and mitigating the elements listed above and the sundry other old tactics and strategies previously employed by experienced SEO workers and amateurs over the site’s history.
Advanced SEO Efforts
Google has long used NLP (natural language processing) in an effort to mathematically derive meaning from text and match it to search intent. If you’re operating in a very competitive niche then you may need to use sophisticated content analysis to:
- Minimise keyword over-use (stuffing)
- Ensure that words related to your Topic content are written into it. Use relevant synonyms, industry jargon, acronyms and are aware of word associations pertinent to your topic.
- Deliver “Helpful Content” that really aids a reader’s comprehension of the Topic and explains how they can benefit from the knowledge you provide and/or the products you sell.
- Understanding the concept of “search intent” is important when trying to get Google to connect you with potential clients.
Dealing with the AI and Natural Language Processing aspects of search is very important. Google is intent on deducing meaning from content. Therefore, it’s important to analyse and rewrite key pages such as Services to make it easier for algorithms to interpret. TF/IDF was superceeded by word embeddings. Several different acronyms came and went in between those, such as: Bert, Word2Vec, OM25 and GloVe architecture. The “word embeddings” concept is complicated and almost impossible for mere mortals to implement.
Here’s a mind-numbing explanation: why-embeddings-usually-outperform-tf-idf
However, there are tools for TF IDF (term frequency / inverse document frequency) which are usable and still demonstrably effective at enhancing pages and delivering improved ranking results when applied to good content. We can use these affordable TF/IDF tools to good effect. Doing so also gives gains in the “word embeddings” area. TF IDF assesses how your page/s compare with your competitor’s pages and identifies terms/phrases they use that you don’t. This prompts you to write/rewrite page sections to address missing content. By doing this, the side benefit is improved inclusion of associated words and phrases which can only aid a search engine’s natural language processing efforts to determine the page’s intent and purpose.
What I do for you…
On your main pages – Home, Services, Product Categories:
- Content: Review and revise Page and SEO Titles to match each other. Assess Descriptions and rewrite if needed. Revise Image alt texts to meet guidelines.
- Do TF/IDF analysis and revise to maximise scores
- Where possible, ensure images are in .webp format to minimise page load speed and improve Google’s Performance scores.
- Use Grammarly to ensure accurate spelling, punctuation and grammar.
- Review the entire site for an assessment of duplicate content, common content and unique content.
Advanced SEO Services Deliver Page #1 Rankings!
Advanced SEO Services costs: $1,995
This is a “one-off” cost for a comprehensive Advanced On-site SEO package covering 20 hours work on main pages: Home, Services / Product Categories…
References:
- https://www.searchenginejournal.com/google-algorithm-history
- https://www.bespoke-digital.co.uk/guides/how-bert-the-helpful-content-update-and-eeat-impact-seo
- https://roirevolution.com/blog/google-algorithm-updates-history-latest-changes
Page last updated on Sunday, February 22, 2026 by the author Ben Kemp
