The affordable SEO services optimization process commences with a comprehensive website technical SEO audit. This content review assesses all technical aspects of the website. This includes page load speed, user experience, and if the keyword research is correctly targeted for the Products and/or Services offered.
The goal is to match relevant high-volume keyword search phrases to a specific website’s content. The optimising process should ensure that an online searcher’s look-ups are likely to connect to the business, thus delivering potential new clients.
We run Search Engine Ranking reports to assess current ranking status using a set of appropriate/relevant keywords and phrases. This forms a baseline/benchmark for monitoring an optimised website’s rank progress. I also provide larger-scale corporate business SEO services for websites with 50+ pages.
Affordable SEO Services for Small Business:
Small Business SEO Package – $1,695
This is a one-off fee, specifically aimed at On-Site SEO efforts to ensure there are no impediments ON your website that are restricting rankings. The initial fee covers the initial work AND at least 3 months of monitoring, fine-tuning and reporting…
In some circumstances, we may need to consider Off-page SEO efforts; this is often the case if previous digital marketing work has included extensive link building, resulting in the accumulation of low-quality and/or toxic links to your website. These may need to be removed and replaced with good-quality links. Conversely, if it’s apparent that there’s a deficit of incoming links, we may need careful citation link-building services to acquire good-quality links from reputable sources.
NOTE 1: For many small businesses in a local niche market, the initial content marketing work will be sufficient to lift your rankings to the first page of results. For that reason, I don’t propose long-term usurious monthly payments at the outset. Instead, we assess the impact of the initial work and only then I may recommend what we do in follow-up stages as/if required. If you’ve got some competition, then Local SEO Services and Citation Building might be advisable.
In the many years I have been helping small businesses improve their online rankings, visitor traffic and customer enquiries, I have never insisted on long-term contracts with exorbitant monthly fees.
Why? Because in practice, if the on-page work is done properly at the outset, the quality of optimisation workmanship stands the site in good stead for several years. When / if Google makes significant changes to content evaluation, some remedial content optimisation may be required.
Instead, a common approach is significant link-building efforts across Private Blog Networks (PBNs) to boost rankings. This is a strategy which may work well in the short term, but it is a clear breach of Google Webmaster Guidelines… The risk is that when Google eventually uncovers the link scheme, the house of cards comes tumbling down, as do your website’s rankings and reputation…
Affordable SEO Services for Small Business – Enquire about On-Site SEO today!
Website Optimisation Elements
What is On-site / On-Page SEO?
The first thing we will have completed before commencing our affordable SEO packages work on your site is a comprehensive technical SEO Audit. That gives us both a baseline to start from, in order to measure ranking and traffic improvements over time.
That will have identified a range of issues, and the first step will be applying remedies to all of those that it is possible to fix. Items in this area usually include providing missing pieces;
- Sitemaps – both HTML for visitors and XML for search engines
- Robots.txt file – tells search engine what not to index, and specifies the XML sitemap location
- Adding missing pages – privacy, terms and conditions etc
- Credibility & NAP factors: name, address, phone and email…
The SEO strategy is top placement in search engine results pages and high-quality qualified organic traffic.
What's a Website Technical SEO Audit Evaluation
Google has become harshly critical of website content quality in terms of brevity of topic coverage, accuracy in spelling & grammar, and originality of the written material. Content copied from Wikipedia does not impress Google…
Broken links, 301 redirect loops, orphan pages, poor navigation, mobile-friendly responsive design. code errors and much more are assessed.
Content Writing: Between us, we will have to address this – you write some additional information about your business, and I make sure it’s got the correct keywords in it to rank for the searches your customer would use.
That’s followed by checking and correcting page Titles and Descriptions for compliance with Webmaster Guidelines and best practices. I also remove any items that could be construed as keyword spam – including the Keywords meta-tag, image Alt tag etc!
I also look at your Social Media utilisation/participation and ensure that it’s correctly configured. Using your website to drive traffic to your Facebook page is a pretty common mistake. We want organic traffic coming into your site, rather than making it easy to leave.
What are the User Experience Aspects?
Small sites still need effective navigation or they are awkward to traverse. They also need pointers as to what is the most important section of your website. Having an equal or greater number of links to your Privacy page as you do to your Products page makes no sense. Google’s processes are fully automated, and if you cannot define what is important, they will not be able to!
A very important consideration is page load times. No one likes a slow website! Google understands this all too well and has built-in evaluation mechanisms that test performance. Where possible we need to get this tuned up, so I implement caching, compression, image optimisation etc. as part of our affordable SEO services.
Who Are You & Why Should People Trust You?
Common errors here are in not providing:
- your business address
- optional contact methods like phone, email and contact forms
Only having a contact form is a serious mistake. It immediately reduces your credibility and it places you under the suspicion of not being a “real” business. That’s especially troublesome if you are trying to sell something online…
As part of building trust, you should always include at least a basic Privacy page, and an outline of your Terms and conditions of trade for whatever you do, plus Shipping and Returns policies for whatever you sell.
Google looks for these and makes judgements about you on the basis of what they find, or don’t find!
Getting these elements properly presented will make a positive impression on both Google and your potential clients and help meet your online marketing goals.
Do you give a SEO Guarantee?
I provide the following assurances to all clients;
- Personal service – I will be the only person working on your website. The only exception would be custom programming which requires your prior approval and my supervision.
- Every effort will be made to ensure compliance with Google’s Webmaster Guidelines
- That checks against the initial benchmark report will show improved Top 30 Rankings on Google.
- Visitor traffic volumes will improve.
No NZ SEO consultant has a special relationship with Google – or Bing for that matter. There are literally hundreds of elements and factors considered in ranking algorithms. Those algorithms change hundreds of times per year…. it is therefore impossible to guarantee how a particular keyword phrase will rank over the coming months.
In practice, improved results show within 2 weeks and continue upward over a couple of months, depending on what has been done.
Are you operating a small business and in need of affordable SEO services? To learn how I can help your small business grow, click to request a Website SEO Audit
Page last updated on Wednesday, October 11, 2023 by the author Ben Kemp