Local citations for Map 3-Pack and Search rankings
Professional business citations may improve local search results. When Google, Bing etc. find accurate and consistent local citations about your business, it significantly boosts your company’s chances of ranking higher inside that search engine. It also improves your company’s authority, trust and credibility.
Local Citation Building – $700
From $700 – excellent for any website with few or no incoming links. It’s a one-off fee; focused on OFF-Site SEO efforts for NAP (name, address, phone) consistency to improve your local search rankings.
Why do you Need Citations for your Business?
Citations ensure your local business information is disseminated across the web with the intention of boosting a business’s profile and credibility in both Google local search results and Google Maps.
Our local citation-building packages improve your business profile. We can write, build, optimise and maintain citations for your company. We have decades of experience in creating quality listings for all types of organizations.
We can build citations that:
The local search strategy you need to boost your rankings
Create citations on prominent sites
Submit listings to top-quality directories and industry-specific sites with good DA.
What does this look like?
At the end of the process, I provide you with a report outlining the citations project status as per the following example:
Revise old citations
Fix NAP inconsistencies in current citations so Google and customers are not confused by inaccurate information.
Remove redundant listings
Traditional solutions do not detect or correct these duplicate entries, and they may also overlook mistakes. For this reason, I advise that, when developing a citation campaign, you include duplicate removal to permanently resolve any unresolved issues.
I have discretion over which of the hundreds of sites are best to submit to for your particular niche business. However, I always include the following premium options in your selection, including Yellowpages, Google My Business, Bing Business, Facebook etc.
Citation sources are selected based on location (local NZ sites), and sorted by domain authority. In addition, ensure that there is a good balance of Dofollow, Nofollow and text-only links. Additionally, I will identify any current listings that need to be updated.
Increase your NAP Coverage
Combine manual submissions with data aggregators to get optimal coverage. In addition to manual listings, you can publish to data aggregators at minimal expense to expand your reach. They distribute your company’s information to hundreds of global business directories, mobile apps, and mapping services.
I also do a comprehensive analysis of your company’s website and Google Business Profile Listings before highlighting what we can do to improve your local SEO performance.
100 per cent natural and individually customised directory listings usually deliver a local ranking increase of +25 per cent.
I generate accurate listings on reputable sites only
This ensures the quality of all citations created while making sure that they make a positive contribution to your online exposure.
Formats for Citations
Typically, a structured citation is found in a business directory entry. It will include your NAP along with extra descriptive details of what you do or sell. A structured citation will usually appear in a company listing.
Typically, they are mentions of your company’s name. This is the typical content of blogs, press releases and news articles. It may also include additional information, such as your website address.
Many sites let you add images, video profiles, opening hours, a business description, social network links etc. Ensure that details match what you have listed on other websites and your own!
You will also notice that many websites, such as Google Business Profile listings, Yelp, and Yell.com, provide customers the opportunity to evaluate and Review your business. It is highly recommended that you monitor any evaluations – Google ‘Reviews’ especially and be quick to respond to them. Engaging with customers demonstrates that you care about their experience, which is a positive indicator of your search engine rankings.
Citations are significantly more crucial than you probably realised before. They include critical information about your firm, such as your contact information. When they are inaccurate, they may lower your SERP ranks since you appear less trustworthy. As a result of your lack of consistency regarding your NAP information, you may be invisible to potential customers.
When your citations are accurate and consistent across numerous websites, it is evident that you pay close attention to the particulars. When you do so, your SEO will improve, resulting in more leads for your company.
Utilise these tactics to boost your local online profile and web presence and reap the benefits of your efforts…
Page last updated on Thursday, October 12, 2023 by the author Ben Kemp