SEO Case Studies – Results of On-Site Optimisation

SEO Business Case Studies - a Concept Illustration image
SEO Business Case Studies – a Concept Illustration image

SEO Case Studies show the effects of;

  • Careful on-site optimisation of all page contents (SEO) for improved search engine ranking results.
  • Careful Citation Building of a few high-quality 1-way incoming Backlinks containing consistent NAP data (name, address & phone)

Note: You should AVOID building lots of links with relevant keywords/phrases in Link Titles, and/or links to internal pages (deep links). In most niche markets, these are “unnatural” and deviation from the “average link profile” is a sure sign of over-optimisation. In this instance, algorithmic penalties are a distinct possibility.

There is no “magic bullet” that’s loaded and fired in SEO – it’s just pedantic attention to detail. There is also no immediate gratification. The full benefits of the SEO efforts, and citation-building efforts, will take 3-4 months to be fully realised. However, we can clearly see the correlation between the efforts undertaken and positive results achieved.

If your site contains decent, useful and relevant content, and it is properly organised and described and has a few good incoming NAP links from “trusted” sites, then the site is likely to achieve its potential. If your site is clearly an authority on its specific topic or theme, with large volumes of well-organised content, then excellent rankings are virtually assured. See website optimisation for an explanation of how any content issues are identified and tackled.

Website Optimisation Examples

Time Frame to Success…

The SEO case studies listed above show quite clearly how the Timeline / Results graph goes. If it’s an existing site which has been around for a year or more, we usually achieve;

  • Demonstrable ranking increases within 4 weeks due to on-page and off-page content optimisation,
  • Further demonstrable increases over the following 6-12 weeks as Citation backlinks from authoritative sites as the submissions take effect.
  • And more often than not, a steady growth in rankings across a broad spread of keyword phrases for the next 6 months or so.

Lead Time:

Full results take a little time to achieve – the page optimisation edits can be done very quickly, but the Citation submission process is best spread over several weeks. Google records the dates that links are located, and too many in too short a time may trigger an alarm – e.g. we don’t want the process to look like a major SEO campaign and/or burst Google’s link filter threshold in the process!

New Sites and Optimisation:

Because of the Google “sandbox” probationary period that the majority of sites end up in, it’s important to get a page or two up on the Domain as quickly as possible. Even if it’s just a 1-page brief outline of what’s “Coming Soon,” it gives Google a chance to find it, and get it in the system. The sandbox period can last 6 or more months, and commences the moment Google finds the site. The sooner you can get this process started, the sooner you get out of it!  Once a site has a page or two online, start building a handful of citation links to the Domain to ensure it’s found quickly. Adding a proper Google Sitemap which specifies relative page importance, update frequency etc. is also a useful tactic. Update this at every site update point to ensure prompt re-indexing.

Above all, get IndexNow instant indexing implemented, so that Google knows immediately as you publish / edit pages, posts and products.

To learn how we can help your business grow, ask me for a website SEO audit.

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Page last updated on Tuesday, October 3, 2023 by the author Ben Kemp