This site was struggling to get of the ground for a variety of reasons.
Google’s Search Console “Performance” tab
This Chart below shows where we began…
- No Links: the ragged “Average Position” line from Dec 2021 until early March is indicative of no links from reputable sources, therefore no trust factor aiding the site.
- Content Quality: compounds the problem…
The SEO Solution: on-site and off-site works…
Implementing IndexNow to ensure pages got indexed as they got repaired. A comprehensive revision of all content across the site, addressing the issues found. Page load speed / Core Web Vitals optimisation, including full image optimisation. At the same time, implementing a Citation Building project to acquire some high-quality links with a consistent NAP (name, address & phone), and a 70/30 mix of dofollow and nofollow formats.
At Point 2 in the above chart, in early March the picture began to change. All pages indexed, and some of the new backlinks discovered by Google.
Initial Rankings:
On 7th March, some relevant keyword phrases entered the picture, and several of those rankings were attached to internal pages. So the indexing problem is solved and Google likes what it finds…
2 Weeks Later…
The proof of the pudding is in the eating…
5 Months Later… May 12th
Rankings are still slowly expanding. There’s the usual ups and downs, especially in the Maps rankings, and no Local Search appearance yet, despite this being a an optimised “My Business” listing with a fixed Address rather than a Coverage Area…
6 Months Later – 11 July
Rankings are still expanding steadily. We are still waiting for local search (maps) rankings to catch up with organic rankings.
The client is happy…
