Web Design Issues

File naming is an element of SEO that most people pay little attention to, yet its a crucial issue for two key reasons; When a reference to one of your pages shows up within Search Engine Page Results, the URL – or page file name might well be the final push that slides the mouse pointer in your favor. Equally, when search engine spiders are mapping your site and trying to figure out what on earth its all about, giving them some accurate information in every possible area would seem like a smart move, right? Keywords in file names are important, and they do make a difference.

Best practice in website design means that key design criteria should be planned for and included so that the web site, as launched, will require minimal remedial search engine optimisation.