Rewarding high-quality website content is supposedly a primary goal at Google HQ, and is stated as being at the core of both Panda & Penguin and sundry interim algorithm updates. In light of that, perhaps some clarification of the “content quality” concept is in order? What Is Content? Content is made up of multiple elements, …
Determining who owns your website is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct an SEO Audit on a potential client’s website. Among sundry other tasks, I always check to see who owns your website – who is the legal owner, that is. With surprising regularity, it turns …
Web server hosting location should be where your clients are because of localisation of search. This will determine a site’s local rankings, traffic and consequent success.
Business risk management assessments must include website/s that are operated by the business, and look at website design, maintenance & hosting. Is keeping elements separate a sound business risk management practice?
Many web sites use multiple domain names improperly and effectively cripple their search engine rankings by blatantly breaching search engine guidelines!
