When evaluating SEO proposals, the hardworking small business owner is often far too trusting, and blissfully unaware of “current best practice.” Instead, they accept the salesman’s assurances, and award their trust… They remain optimistic that their faith will be rewarded by an ethical approach to a complex task, and…
Need to migrate a website to a new server as part of a change of hosting provider? Domain / website migration can be a complicated procedure the first time you need to do it, and this guide is aimed at de-mystifying the process… Primarily focused on how to migrate a WordPress website to a new […]
Over years of operation, websites pick up a lot of baggage in the links department. Google’s Penguin algorithm seems to take no account of links accumulated on your website prior to this becoming an offence against their terms of service. If you innocently built links in the sure and certain knowledge that it was ok […]
Search engines primarily work with words in text content… By definition, they know a lot about the semantics of natural language, about meanings and relationships between words. Various patented techniques analyse the text content across your website in ever more complex ways to assess; what your website is about its relevance to various search queries its […]
Over the past year, Google has really tightened the screws on what they determine to be participation in manipulative link schemes. This has been tackled from both sides of the link equation; he who giveth, and he who taketh away… Those who give out links from a site; Any site engineered to manipulate search engine […]
Despite the many and varied articles written on how SEO is done, most people have only a vague appreciation of WHY it is absolutely essential. As the economic downturn bites into revenue streams, can you afford to ignore a key website business strategy?
Latent semantic indexing (LSI) is a concept whereby your site is also assessed on content other than the keywords that you are obviously targeting in the on-page and off-page elements of the site.
Have you had trouble getting DMOZ to update your site’s Title after a change of business name etc? It can be a long wait for attention! Well, someone at Microsoft was listening to webmaster’s comments and MSN have responded! Now, you can at least get MSN’s search results to show your correct site title by […]
Domain Name Registration Domain Naming – is it important? A resounding “Yes!” – the selected domain name registered is a very important element in the overall scheme of things, for a variety of reasons. Some of the important peripheral aspects are also are outlined in this article, such as domain’s geographic localisation inferences and web […]