A number of reputable SEO authorities report a great deal of ranking turbulence from 1 Feb 2017. They attribute that to Google implementing new mechanisms to detect and discount Private Blog Network links. As a general rule, any aggressive link building efforts are high-risk.
Over the past year, Google has pretty much set about eliminating any competitive advantages other than the quality of the on-page content itself… They seem intent on levelling the playing field to the point that those who previously had aces up their sleeves now gain no advantage whatsoever. Moreover, playing an ace from a sleeve […]
Search engines primarily work with words in text content… By definition, they know a lot about the semantics of natural language, about meanings and relationships between words. Various patented techniques analyse the text content across your website in ever more complex ways to assess; what your website is about its relevance to various search queries its […]
Rewarding high-quality content is supposedly a primary goal at Google HQ, and is stated as being at the core of both Panda & Penguin and sundry interim algorithm updates. In light of that, perhaps some clarification of the “content quality” concept is in order? What Is Content? Content is made up of multiple elements, and […]
How to Use and Interpret Google Analytics Correctly Google Analytics is notoriously unreliable, and there are multiple issues that impact on its accuracy, including the software platform it’s operating from. That would not be a problem if the average website owner / user actually understood real purpose of Google Analytics. Analytics is NOT designed to […]
Using a “splash” or “intro” animation on a pseudo-Home page, followed by a redirect to the intended Home page, severely impedes good search rankings. Despite the volumes of warnings about incorrect use of Flash, I still see entire sites constructed with it. The problem is, its audience is severely constrained because Google will never send visitors to it because its entire content is completely and utterly invisible…
Of all the website content frustrations I endure, most frequent is the failure on the part of others to undestand the inherent value of descriptive accuracy and uniqueness of page content.
Website ownership is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Among sundry other tasks, I always check to see who owns your website – the legal owner, that is. With surprising regularity, it turns out NOT to be the guy who […]
Wordpress security breaches are not an uncommon occurrence. WordPress-powered websites are far from being immune to hackers, although the latest release/s address many earlier security issues. WordPress, like other content management systems and forums such as phpBB, vBulletin, is a major target for hackers and spammers. Basic prophylactic measures need not be complicated or expensive.
Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarcely decide if there was a difference between them. Bottom line is, if you don’t take the time and effort to make your pages […]