SEO Articles

google-rankings-drop-feb-2017

Have Your Google Rankings Dropped Suddenly?

A number of reputable SEO authorities report a great deal of ranking turbulence from 1 Feb 2017. They attribute that to Google implementing new mechanisms to detect and discount Private Blog Network links. As a general rule, any aggressive link building efforts are high-risk.

SEO DE-Optimisation

SEO Optimization vs Over-Optimisation

Google’s influence over SEO optimization has forced consideration of over-optimisation issues. They set about eliminating any competitive advantages other than the quality of the on-page content itself… They seem intent on levelling the playing field to the point that those who previously had aces up their sleeves now gain no advantage whatsoever. Moreover, playing an …

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Splash Pages

Flash Pages & Splash Intros

Using a “splash” or “intro” animation on a pseudo-Home page, followed by a redirect to the intended Home page, severely impedes good search rankings. Despite the volumes of warnings about incorrect use of Flash, I still see entire sites constructed with it. The problem is, its audience is severely constrained because Google will never send visitors to it because its entire content is completely and utterly invisible…

Google Supplemental Index

Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarcely decide if there was a difference between them. Bottom line is, if you don’t take the time and effort to make your pages …

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The SEO Guy