SEO Articles

IndexNow - Instant Indexing on Google & Bing

IndexNow – Instant Search Engine Indexing

Have you ever heard of IndexNow? Its an initiative from the Microsoft Bing and Yandex search engines that’ is also now supported by Google. Its designed to overcome the acute difficulties many sites have in getting any of the pages / posts indexed. I often encounter relatively new websites which have not been able to …

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Add Google Reviews Request to Email Signatures

How do you increase the number of Google reviews you have? It’s actually quite straightforward. You should simply make requesting them a regular component of your business procedures. Consider how many emails you send to customers each day, week, and month. Consider converting each of those emails into a chance to expand and strengthen your …

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Display Google Reviews for “Service Area” listings

How to Display Google Reviews if you have a “Service” Area My Business listing If your Google My Business account is set to a Service Area rather than a specified physical address, it can be quite a challenge to display your hard-earned reviews on your website. At least, that was my experience recently when required …

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SEO DE-Optimisation

SEO Optimization vs Over-Optimisation

Google’s influence over SEO optimization has forced consideration of over-optimisation issues. They set about eliminating any competitive advantages other than the quality of the on-page content itself… They seem intent on levelling the playing field to the point that those who previously had aces up their sleeves now gain no advantage whatsoever. Moreover, playing an …

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Language, Linguistics, Semantics & Search

Semantic search is important because search engines primarily work with words with in text content elements… By definition, they know a lot about the semantics of natural language, about meanings and relationships between words. Various patented techniques analyse the text content across your website in ever more complex ways to assess; What your website is …

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Overview of Search Engine Optimization

Launching a Non-Optimised Website Tens of thousands of websites are unleashed annually. If there’s one thing they have in common, it’s a desire to successfully draw in visitors and achieve a positive outcome. Be it more readers, increased sales or bookings etc. Website development / design and SEO are related but distinctly different aspects of …

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Have Your Google Rankings Dropped Suddenly?

A number of reputable SEO authorities report a great deal of ranking turbulence from 1 Feb 2017. They attribute that to Google implementing new mechanisms to detect and discount Private Blog Network links. As a general rule, any aggressive link building efforts are high-risk.


Website Content Guidelines

Rewarding high-quality website content is supposedly a primary goal at Google HQ, and is stated as being at the core of both Panda & Penguin and sundry interim algorithm updates. In light of that, perhaps some clarification of the “content quality” concept is in order? What Is Content? Content is made up of multiple elements, …

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Splash Pages

Flash Pages & Splash Intros

Using a “splash” or “intro” animation on a pseudo-Home page, followed by a redirect to the intended Home page, severely impedes good search rankings. Despite the volumes of warnings about incorrect use of Flash, I still see entire sites constructed with it. The problem is, its audience is severely constrained because Google will never send visitors to it because its entire content is completely and utterly invisible…